Our Story

Leading the Recognition Revolution

We are on a mission to share the secret to effective recognition to ignite more innovation, happiness, and growth in the workplace. There is an art to appreciation that goes beyond the perks. 

At Sparck we know that everyone is uniquely special in how they feel appreciated. Our team was brought together by complementary skill sets and a shared passion to create these personalized recognition moments. It's time to elevate people and change the world, one Sparck at a time.  

Sparck's ORIGIN Story

It all began when our CEO, Anna Straus, noticed her clients making large employee reward investments to improve business outcomes yet they would fall flat. This expensive disconnect sparcked her curiosity. 

Check out the personalized recognition moment that ignited Sparck and helped her uncover the secret to appreciation.

Did we mention we love recognition stories? We would love to hear yours! 
Share Your Story

Meet The Sparck Team

Do you believe in superpowers? We do.
Check out our heroes!

Meet Some of Our Team

Anna Straus

Anna Straus


Brent Fitzpatrick

Brent Fitzpatrick
"The Translator"


Abigail Kidd

Abigail Kidd
"Nancy Drew"

VP of Client Experience

Joe Champion headshot-2

Joe Champion
"The Navigator"

Sales Executive

leo headshot 1-1

Leo Momente
"The Magician"

Senior Back-End Developer

Breno Velasco

Breno Velasco

Senior Front-End Architect

George Santos

George Santos
"The Oracle"

Junior Front-End Developer

Alexandre Domingos Filho

Alexandre Domingos Filho
"The Terminator"

QA Test Analyst

Nonato Costa

Nonato Costa
"The Analyst"

Senior Software Engineer

Jenni Young

Jenni Young
"The Poet"

Marketing Assistant

Sparcky the Dog

Sparcky the Dog


Every person on our team is unique. 
And we love when our recognition is, too.

Check out some of our favorite moments!

Sparck in Action

Get to know how Robert Richman, one of our valued advisors, was Sparcked! 

Robert Richman is a leading authority in elevating corporate culture. He is a leading culture strategist, the co-creator of Zappos Insights, author of Culture Blueprint, and a sought after keynote speaker and consultant. Our CEO recruited Robert and he quickly saw how powerful one Sparck can be.