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Who we are.

Sparck helps companies motivate and retain great employees with our AI - driven personalized recognition and engagement platform. We equip you to personalize every employee experience at the right time, in the right way, with the right reward to make it most meaningful.

The Right Time

Real-time alerts - we won’t let you miss the important recognition moments

The Right Way

People feel valued differently, we know how each person likes to be recognized


The Right Reward

One size doesn’t fit all, we personalize each reward based on hobbies and interests

Connect your Workplace

Connect Your Workplace

Easily reinforce your culture by aligning your mission, goals, and values with organizational recognition.

Increase Your Results

Track employee engagement and recognition like never before. Get real-time alerts and metrics so you never miss a beat.

Increase your Results
Save your Managers Time and Money

Save Your Managers Time & Money

At last, easily log, manage, and analyze engagement and recognition activity for each employee in one place.

Give Your Employees a Voice

Find out what your employee recognition preferences are with our Sparck survey.

Give your Employees a Voice

Personalized for you:


Create and manage custom recognition budgets at every level in the organization


Receive real-time alerts with personalized recognition tips for each employee


View employee workplace profiles and recognition metrics in one place


Add unique pulse survey questions to our library to get immediate employee feedback

FREE #BeHeard Survey

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Our Story.

We were brought together by complementary skills-sets and a shared passion to help create thriving workplaces people love. We believe the power of personalized rewards and recognition is the key to boost business outcomes and employee happiness.

With over half of U.S. employees looking for new opportunities, it’s time to understand why. We know that each person is unique in how they feel valued and a one size fits all approach doesn’t work with the modern workforce. Our solution equips employers with the right tools to be able to connect with each person in a way that is most meaningful to them. We needed to create a custom rewards experience that reflects how employees live, work, and communicate today.

Anna Straus

Co-Founder / CEO

Anna has a Bachelor's Degree in business management and is a certified leadership coach, trainer and speaker. She has over 15 years of business development, leadership, and talent strategy experience working with national and global clients. Anna was the recipient of the Female Founder Fellowship from Founder's Institute in San Francisco in 2018 where she was recognized as a woman with the utmost potential to become a successful technology entrepreneur.

Brent Fitzpatrick

Co-Founder / CIO

Brent has a Bachelor's Degree in Organizational Psychology and a MBA in Technology Management. He has over 20 years of development, leadership, and technical strategy experience, bridging the gap between development, business and their clients for organizations large and small.